What Every SEO Needs to Know About Branded Search ROI

The following is a guest post from Gab Goldenberg of SEO ROI.  Gab is my go-to-guy for all things SEO.  You can learn more about Gab at the end of this post. 
What is the true cost of conversions gained through branded search? What is the true ROI?

It’s been repeated often enough that branded search terms convert exceptionally well. Eric Peterson is one proponent, and Avinash Kaushikis another. (Avinash works as a consultant to Google, which tells you something about his skill and the richness of the data he gets to play with!)
But most search marketing experts only look at the …read more