CHURCH’S CHICKEN: Thriving in Hard Times

Not every franchise chain is suffering in the recession. In fact, those who are positioned to meet the needs of the increasingly budget-conscious consumer are thriving.
Church’s Chicken is one whose “value leader” positioning makes it well-suited for the harder times to come. The Atlanta-based restaurant chain, which has 1,625 stores, posted both overall and same-store sales increases in 2008, and is projecting continued sales growth in 2009.
According to figures released by the company Friday, total global sales at Church’s restaurants rose 5 percent to $1.15 billion, marking the the fifth straight year of system-wide sales increases. Same-store sales at existing …read more