Last week, I wondered about the infiltration of brands into my every day life. Looking back, I tried to recall all the different brands I had encountered that morning and afternoon. The list was pathetic with only 13 brands making their appearances. Clearly all of the brands that I use in one day were not making enough of an impact on my routine.
Last night I fell asleep reminding myself, “Branding Day tomorrow, Branding Day tomorrow” and miraculously remembered my task the next morning. So today, I’ve made certain to write down every brand I’ve encountered from the moment I wake …read more

Consider how much brands influence our purchasing decisions. You might think that certain brands don’t have a strong hold on you, and you may be right, but we are bombarded by brands both from the outside looking in and from inside our own homes.
During my morning commute, I tried recounting all of the brands that I came across in the 2 hours since I woke up. It was a hard exercise. It’s not only a matter of brand perception, or of brand retention! For the life of me, I can’t remember what brand of shampoo I’m currently using!
Below is a …read more