I got my hands on a box of the new Wheaties Fuel cereal (courtesy of my friends at General Mills). It’s not due in stores until January, but you can get the Collector’s Edition box online now for $10. I joked on the Wheaties_Fuel Twitter that I really needed to find out what a $10 box of cereal tasted like (like John Travolta needed to find out what a $5 milk shake tasted like in “Pulp Fiction”). Of course, Wheaties_Fuel responded with more of an interest in how it made me feel. Needless to say, I was intrigued. And after …read more

Nike — along with Beijing Olympic Decathalon Gold Medalist Bryan Clay; and NFL players Adrian Peterson, Larry Fitzgerald and Troy Polamalu; and NBA All-Stars Brandon Roy and Amar’e Stoudemire — introduced the Nike Trainer 1 today. The shoe is actually a blast from the past. It’s inspired by the popular Nike Air Trainer worn by Bo Jackson and John McEnroe 20 years ago.
The Trainer 1 is an innovative new lightweight training shoe that combines Nike’s training heritage with the latest innovation and design technology. So I hear. I’m just the messenger. I haven’t actually tried these shoes yet. But Adrian …read more

Bryan Clay of the United States won the Olympic decathlon on Friday and earning him the title of the “World’s Greatest Athlete.” Clay is the first American to win the event since Dan O’Brien won the Gold in 1996.
Clay, the 2004 Silver Medalist, led the event from “wire to wire,” earning so many points that he only had to jog around the track for the 1500m, the last event.
Andrei Krauchanka of Belarus earned the Silver Medal and Leonel Suarez of Cuba earned the Bronze. Roman Sebrle of the Czech Republic, the reigning world champion and the defending Olympic champion, …read more