Colleges Mad At Bud

Anheuser-Busch isn’t making friends with NCAA teams anytime soon. Dozens of colleges are irate at the company’s decision to sell colored cans of Bug Light, which is aimed at marketing the beer to football fans. While the cans do not feature team logos, there are 27 different color combinations, which officials say will promote underage drinking and make fans think that the colleges are sponsoring the beer.
Beer cans in team colors are already available in some locations. These “Fan Cans” are the company’s way to combat declining sales, but the promotion could backfire. Anheuser-Busch is facing trademark issues, and they …read more