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Tuesday, November 24th, 2009

Innovative Small Business Branding

August 14, 2009 by Kim Beasley  
Filed under Marketing

Innovative Small Business Branding

Business identity is very important and being able to brand your business with an easily identifiable brand is just as important too. One of the best things that you could do is invest time into your business through research and developing your brand.
As you develop your business brand, there are some innovative ways that you can implement to make your brand memorable. Below is a starter list to help you think of ways to create your innovative business brand:

Develop a motto or “catch phrase” that can be easily identified with your business. Such as “Just Do It” that is easily …read more

Blending Personal & Business Branding

August 13, 2009 by Kim Beasley  
Filed under Marketing

Blending Personal & Business Branding

To have a perfect blend of the two branding strategies, the symmetry between them should go hand in hand to deliver your brand message. The two parts that I am speaking about is personal branding and business branding so that you will be able to deliver both in conjuction of one another.
Personal branding is when you have chosen a specific way to communcation details and information about yourself to the public so that they can learn about you and what you do. Business branding is the process of using logos, websites or media to communicate the message of your company to …read more


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