Business Marketing Monday: Know What Your Customers Want

[photo: ourdailybreadmealstogo.com]
As a work-from-home mom, my marketing challenges are often related to finding my clients and assessing their needs. Unlike a brick-and-mortar business, clients don’t come to me – – I have to go to them. And couple that with a service industry like the one I provide (church marketing and professional speaking), the challenges broaden and become a bit harder to define.
Knowing what your customers want can be simple and not so simple. Sure you can ask questions and perform market research analyses, but will that give you a true picture of their needs? Perhaps so, perhaps not. The …read more