Personal Brand or Business Brand?

Should you build a personal brand or a business brand? I know that’s been a big question buzzing around the last few months, especially in social media. I think it depends on your objective, but in most cases you’re better off building a business brand than a personal brand, and I’ll give you a couple reasons why.

If you build a personal brand and something happens to sideline you from your business, everything you’ve worked for could be derailed when someone else needs to take the helm.
If you decide you want to sell your small business, it will be more difficult …read more