Does your online branding strategy reach your target customers without a lot of effort on your end? Have you developed a strategy that can flow without you having to handhold the entire process? Then congratulations on a job well done.
If however your online branding strategy requires a lot of effort or handholding from you then the follow tips just might be what you need to help you build your plan.

Start with a plan: develop a plan that will incorporate your goals, mission and brand so that you can have a synergized branding.
Create a team: have a support team in place to help you …read more

Viral, according to Webster.com, is caused by a virus which normally would be a bad thing. But when it comes to marketing or branding, it is a very good thing.
Viral marketing or branding is the process of taking your business branding message and having it catch-on and spread to your target customer with success. At the bottom of the image above, there are five key areas that you should include into your viral campaign:

Involve your support team and affiliates to help increase exposure
Create a campaign that will reach your target customers
Discuss with those you are accountable too so you can get …read more

Do you need to review your branding strategy and prune it or remove some of the tasks that you have been implementing to brand your business? Are there things that are no longer working that need to either be adjusted or deleted? Regardless of what you need to do to prune, make sure that you put much thought into it.
In the planting or gardening world, pruning is the process of trimming off part of a plant or tree. As in the picture to the right, once a tree is pruned, it doesn’t seem like it’s going to grow. As a …read more

When it comes to selecting the colors that you use for your brand, what do you use as a guideline? Do you use the thought that “if it looks good to you then it will attract customers”? Or do you use the thought “if it looks good to my customers then it work for me”?
Whichever one you choose to use, there are a few tools that can help you select the colors for your brand. Below are a three examples of tools that I thought would be helpful to you.

Determine color by a word that describes your product or service: …read more

In the process of developing your brand, one of the things that you might want to think about is the song that identifies with your business brand. When you create your advertising material and it contains a song or music, what type do you use?
Do you use upbeat or slow? Is it bluesy or rock based? Regardless of what type of music you choose, make sure that it reflects your brand. In such things as video or presentation where you might add music, a good idea would be to have a consistent song that you use so that people can …read more

As small business owners works to solidify their brand message, it is helpful to look at all areas of their company’s image and determine what it would take to reach target consumers. Developing a brand message for your business means that you are trying to establish your product or service in your industry.
For small business owners who may not have a big budget, it is helpful to have tips that will assist you in developing your brand message. To help you develop your brand message, I have included a few tips below:

Make it easy for your target consumers to associate …read more

Are you looking for a unique way to brand your business in your industry? Have you been frustrated by your efforts of building your brand? Then I want to encourage you not to give up but to keep trying different things until you come up with the right combination.
Remember that as you try different things, keep a log of what you have done to build your brand. This log will help you determine a trend of what’s working and what’s not working. Your brand message should solidify over time as you develop your brand strategy.
Some of the common things that …read more

When it comes to delivering your brand message, do you have cheerleaders who can help you deliver your brand message? Do you have unique ways that you have implemented your brand message which encourages people to share it with others? Then you have set your business up to have “cheerleaders” supporting you.
Having “cheerleaders” support your brand message means that there are those who have made the choice to help you get the message out about your brand. If you don’t have “cheerleaders” for your brand then let me help you by giving you a short list of things that you …read more

Having a brand that makes your customers happy and ready to buy your product is the goal of every business owner. In order to have a successful brand, having a brand expert helping you develop your products’ brand is a good direction to take. Also understanding what to do after you have your brand developed is important for business owners to know.
This is part two of the interview with Raia King she continues to share about business branding with good advice that business owner can easy implement. In this blog post, she shares how you can find customers, manage your …read more

Sometimes a business may need to hire someone who has expertise in brand management so that your business brand can have a professional presentation. In hiring a brand expert, it gives a business owner the freedom they need to allow their to be developed.

Understanding the importance of brand equity is one of the things that Raia King does to help business owners build their brand. Brand equity refers to the value of a product’s brand based on it having its current brand versus it having a different one. Continue reading as she shares in two parts the importance of branding …read more