Holiday Inn Rebrands
October 24, 2007 by Susan Gunelius
Filed under Marketing
Today, InterContinental Hotels Group announced that two of its iconic brands, Holiday Inn and Holiday Inn Express, will undergo a rebranding initiative scheduled to launch during the second quarter of 2008 with final completion of all steps not expected to be completed until the first quarter of 2010. With that kind of time frame, this must be a huge rebranding effort.
The rebranding will start with the Holiday Inn and Holiday Inn Express logos which will change from the well-known script and rising star graphic to cleaner look.
Here are the old logos:
And here are the new logos:
