Successful companies make public relations a priority. Whether selling direct, through distribution channels or via e-commerce, a successful company must achieve and maintain a strong market presence through a continuous and effective public relations program.
Here are some low-cost public relations strategies to help revolutionize small businesses and startups.1) Write articles. Articles don’t have to be long; they just need to be informative. Submitting online, as well as offline, provides a good chance to get your name in print at no cost.
2) Write press releases. Reporters everywhere are looking for stories, and a press release gives them the information to write …read more

Business cards are one of the most underrated – yet most used – marketing tools out there. Plus it’s an inexpensive way of getting your name out there to potential clients and customers.
A conventional card includes a logo and some basic contact information: the name of the organization, the name of the employee, his or her title, phone numbers, and street address. All of that’s important.
But what about the other side of your card? What does it say about you or your business?
The blank side of the card is valuable real estate that’s often overlooked.
It costs very little extra …read more