The following is a guest post from Buzz Bishop. I love getting his guest posts, because he always has such an interesting take on social media, it never fails to make me think.
My grandfather taught me a great lesson about being a successful salesman.
Whenever he would call on a client, he didn’t just talk to the manager.  He talked to the clerks, to reception, to the assistants. You see, the man in the corner office may be the boss today, but the ones on the bottom rungs will be the boss tomorrow, or will move to another company to …read more

Today’s post is another brilliant guest post from Buzz Bishop.
Even if you have no grasp whatsoever of the concepts of social media and how they can work for you, you’re one step ahead.  You’re here.  You’re trying.  You’re learning.
Your audience, on the other hand, are miles behind even you.  Which is why you have time.
Mainstream media is skewered for dumbing down the news.  Unfortunately we have to, we’re broadcasting, not narrowcasting and to catch that cume, you’ve got to dumb it down.
The internet can preach to a niche, or chase that long tail because their are economies to be …read more

Buzz Bishop, a local traditional journalist and budding social media advocate, has been thinking a lot about echo chamber feedback, and what happens when it’s all the same people at all the same conferences and on the same networks, talking about all the same things. Are we just talking to ourselves?
Buzz has kindly offered his thoughts on the this very possibility below:
Gary Vaynerchuk has been making the media rounds to hype up his book, 101 Wines – but it’s not your usual wine book tour.
He’s not all over the Food Network, or the lifestyle shows – he’s on MSNBC doing …read more