Social Networking Can Boost Your Brand
October 27, 2007 by Susan Gunelius
Filed under Marketing
I read a great article this week on Buzz Networker by Kevin Palmer called The Cult of Personality: A Case Study on Popularity on the Social Web. This post gives an in-depth analysis of how four celebrity brands, Dane Cook, OK Go, Brad Listi and Tila Tequila, used social networking to create and promote their brands.
Here’s a quick overview of Kevin’s observations:
