The new ad for Cadbury’s from Fallon goes live on TV tonight, but is on the web already on the Cadbury’s site, who seem to forget that people want to embed the video and don’t allow you to do that. So it’s been ripped to YouTube.

This reminds me of the kind of thing that you would get on Top Gear and I keep expecting Jeremy Clarkson to chime in with commentary – or to see a mix of that in the near future. I like the ad but feel there’s no conclusion to it, no big finish; there’s a …read more

This seems to be doing the rounds today on Uk blogs, I saw it first on Paul’s. It’s a glorious slow motion video from Schweppes – the moment when the water just stays in the air just made me go ‘wow’. Absolutely love it – a moment of Schweppervescence
Schweppes Burst from ipub on Vimeo.
Schweppes is part of the Cadbury’s group. Cadbury’s Dairy Milk, who produced Gorilla last year* have another ad that is due out this weekend. They’ve been teasing it on blogs, such as Viral Blog and through more traditional PR, such as in …read more

The FT have a run down of the biggest advertising videos of 2007, as measured by views. I’m not sure of the numbers are those direct from YouTube or have been provied by agencies/brands. I had a little, tiny bit to do with the Smirnoff one ;) I’m not going to embed them all here (I think I’ve mentioned many of the already, just going to say why I like them.
1. Cadbury’s Gorilla. Fun, unexpected, re-watchable. Remixable.
2. Smirnoff Green Tea Partay – an unusual follow up to a previous success. It was …read more