Britney Spears to Continue with Candie’s

Iconix Brand Group Inc. (parent company of Candie’s) said on Tuesday they will continue their relationship with Britney Spears for Candie’s fall advertising campaign. Spears has served as the face of Candie’s since the spring and so far has been very well received.
Candie’s brand is sold exclusively at Kohl’s. Spears will appear in the fall TV, print and online campaign.
According to The Business Journal, Candie’s outfitted Spears in Candie’s clothes, shoes, jewelry and accessories in her new music video “Radar.” Footage from the video will be part of the brand’s fall TV commercial, which will debut late in the summer. …read more