Lexus IS C Campaign: Live a little, a lot.

With the debut of the all-new 2010 Lexus 2010 IS C retractable hardtop convertible, Lexus is launching an multi-dimensional, integrated marketing campaign. The campaign aims to emphasize the car’s adventurous side, targeting thrill-seeking consumers.
“The IS C gives Lexus the opportunity to reveal its more dynamic and playful side,” states Dave Nordstrom, vice president of marketing for Lexus. “For the launch of the long-awaited IS C, we created a new advertising campaign that allows us to showcase the vehicle’s unique personality and give consumers a glimpse of the adrenaline rush the IS C delivers.”
The campaign includes three IS C broadcast spots, …read more