I had a bit of an epiphany today while I was sitting on the couch watching TV.
One reason Nintendo has done so phenomenally well with the Wii is that they have accepted that their target market isn’t comprised of hardcore gamers. They have embraced the casual gamer and Nintendo is cool with that and so cool in fact that they are taking their strategy strait to the bank.
The light-bulb moment – if you will – happened as I watched a commercial for the Wii Fit Plus. I’ve searched YouTube for the video and can’t find it so you’ll have to …read more

The guy who wrote the article doesn’t really think so, at least not all of them. He said, its the publishers and the game developers who certainly believes that casual gamers are imbecilic.
Well he’s got a good point. The author, Mr. Chapman, gave a lot of examples. For starters, he mentioned why those casual game developers keep on rolling out rehashed, or worse, really bad clones of games that made a lot of money, thinking that people will purchase their versions.