Yesterday, I talked about a new survey that showed that cause-related marketing works very well.
But how can a small business or startup leverage cause marketing. After all, you can’t donate thousands of dollars, right?
You don’t need to have a national presence or big bucks to make a difference – and boost consumer confidence in you and your product or service. You just need to find a cause that hits home with your target market. And the easiest way to do that is to ask you customers which charities they support.
Then, tie in a sale or other promotion with the cause, …read more

Cause marketing is a big buzz words these days – and big business.
And no wonder! A recent study found that 80 percent of people surveyed would switch brands (if quality and costs were comparable) if the product or service was associated with a good cause.
The Cone Cause Evolution Study shows that about 85 percent of respondents said they have a more positive image of a company when it supports a cause they care about. The same percentage said it was acceptable for companies to promote their affiliation with nonprofit organizations in their ads.
And more than one-third bought a product or …read more