I Can’t Simply Embed A Widget And Hope For Profits?

That’s what CBS Television Stations Digital Media Group president Jonathan Leess told CNET News.com in this article;
CBS to bloggers: Install our widgets, and we’ll split the profits
Oh well…
Caroline McCarthy lets us know that: “CBS Television Stations has launched a new program to get its local news headlines onto blogs and social-media sites.
Called the CBS Local Ad Network, it’s a way for participating region-focused blogs to pull in extra cash by embedding CBS news widgets on their sites and splitting the revenue of accompanying ads with CBS.
Approved sites will be able to choose the content of the CBS headlines displayed (breaking …read more