In a story that’s not 100% unique in the world of celebrities (think Puff Daddy, Puffy, P Diddy, Diddy, and so on and so on), NFL player Chad Johnson of the Cincinnati Bengals legally changed his last name to Ocho Cinco (that’s eight five in English, which stands for his jersey number, 85).
Sure it’s a publicity stunt that celebrities love to use to draw attention to themselves and create a unique brand for themselves that can be dubbed as narcisistic, but it’s also a great way to drive word-of-mouth marketing. The result for Ocho Cinco has been tons of press, …read more

I have referred to Prescott Perez-Fox’s blog more than once here on Brandcurve as a blog I really enjoy reading.  I think Prescott has a really fresh outlook on branding and marketing, so I was very happy when he agreed to write a guest post for Brandcurve.  Without further ado, here is Prescott’s guest post (you can read more about Prescott at the end of the post): 

You can’t walk down the street these days without being bombarded with celebrity imagery. Faces of the rich and famous and beautiful are plastered on buses, billboards, and magazine covers. Cashing in on celebrity status …read more