Branding for a Reason, Not Publicity

I read an interesting article on Forbes.com today called Disgraced Celebrity Comebacks which detailed a variety of celebrities who came back from public relations disasters practically without a scratch.  Not only have stars like Russell Crowe and Eddie Murphy rebounded from public humiliation or disgrace, but their careers have gotten even bigger.  Businesses could take a lesson from the celebrity PR business about how to generate a buzz and keep it going despite any bumps in the road. 
Lead in your toys, Mattel?  No problem with the right celebrity PR team behind you.  Their pros at turning disasters into positives.
What I …read more