H/T to IAB SmartBrief;

FTC on Watch Against Wireless Ripoffs

“An FTC commissioner warned cellphone content providers they need to do a better job of disclosing the costs consumers incur when clicking or downloading services for their mobile devices.

Speaking yesterday at the start of a two-day Federal Trade Commission forum on mobile devices, the commissioner, Jonathan Leibowitz, said the FTC intends to step in to take enforcement action against deceptive or unfair content offers.”

Sure… once again, we’ll be expecting to trust who?

“Marketers, analysts and media companies told the workshop that the mobile market is finally becoming a platform for commercial services, after a long delay, but the lack of research on what works still makes mobile’s effectiveness somewhat uncertain. They urged the FTC not to take action to regulate the developing market before problems emerged.”

I wouldn’t believe that anything is truly uncertain to these folks. Lack of research? Right…

Post from: EveryJoe

Cellphone Ripoff?