On April 30th, 13,500 people came together in Trafalgar Square in London for the T-Mobile sing-a-long event. This event was part of T-Mobile’s “Life is for Sharing” campaign. Here you can view the full extended four minute version of the ad, which aired this evening on Britain’s Got Talent.

The Sing-a-long Flash Mob event was T-Mobile’s second “Life is for Sharing” project, following on from the immensely successful T-Mobile Dance, held in Liverpool Street Station in January. If you somehow missed the Liverpool event, you can watch it below as well.

Came upon this project via Jonathan McDonald’s post, Mobile Rss For Iphone. Dallas Brown developed this App, Mobile-RSS. And the App is part of MobileStudios.
Here is how the App is being pitched: