(FranchisePick.Com)  Related Reading:
Snapped, Crackled & Flopped: RIP State College Cereality
 The Cereality Franchise Dead Pool: VOTE NOW!
Cereality Franchise Closes in 3 Months; Breaks Previous Record
How ‘Bout a Stone Cold Bowl of Reality?,  Reality, Surreality & Cereality

University of Pennsylvania students are supposed to be some of the smartest in the country.  It only took them 4 years to realize that they didn’t need to pay $6 for a bowl for Capt. Crunch.  It’s true:  the Cereality Cereal Cafe at UPenn, the last PA outlet, has sunk to the bottom of the entrepreneurial bowl like so much shredded wheat.
Who could have guessed?  …read more

(FranchisePick.com The franchise blog)  I had an interesting morning; I got into an argument with my Rice Krispies. I distinctly heard “Snap, crackle, f*ck you!” I’m not sure which one of them said it…  The Late, Great George Carlin 
Also read:  The Cereality Franchise Dead Pool: VOTE NOW!
Cereality Franchise Closes in 3 Months; Breaks Previous Record
How ‘Bout a Stone Cold Bowl of Reality?,  Reality, Surreality & Cereality
FranchisePick.com mourns the passing of the State College, PA Cereality cereal cafe.
We mourn the passing because that leaves only three remnants of the silliest, most self-indulgently bad idea to have ever graced the Franchise …read more

(FranchisePick.Com)  Laila Fields bet her house that a Cereality cereal cafe franchise would be a hit in Santa Cruz.  FranchisePick.com readers are invited to bet on how soon she’ll realize what a bad, bad bet she made.
According to the San Jose Mercury News, “Laila Valdez Fields is so sure her quirky new cereal cafe will be a hit, she bet the house on it.  Literally.  A real estate agent, she persuaded her husband, a chiropractor, to sell their home to invest in the restaurant business.”
She and her partner held the grand opening for the Santa Cruz Cereality this past …read more

(FranchisePick.Com) It’s been an banner year for trendy cereal cafe franchise concept Cereality.
In May, 2007, the Evanston, IL Cereality set the company’s speed-failure record by closing its flagship store in less than six months.
In July, Kahala-Cold Stone Creamery (aka Bad Ideas in a Bowl Corp.) acquired the Cereality concept, and immediately announced a growth initiative that included closing two stores which were already closed.
Just when it seemed unlikely anyone could break the 6-month failure record, the Charleston, S.C. franchise location pulled off the impossible by opening July 1, 2007 and closing by October 1, 2007.
To put this …read more

Last week, in response to Kahala Cold Stone’s acquisition of the fledgling Cereality Cereal Cafe chain, I asked Can Kahala Cold Stone Put Some Reality in Cereality? The answer was swift and clear.
In “Cereality Growth Begins By Shutting Two of Seven Stores,” Restaurants & Institutions magazine’s Derek Gayle writes that:
On acquiring the seven-unit Cereality Cereal Bar & Café chain, one of the first moves franchising powerhouse Kahala-Cold Stone made was to close two stores, one in Chicago, the other in Evanston, Ill, a suburb north of the city.
The stated purpose is to transition from company-owned to franchise …read more

(FranchisePick.com)  In a recent post (Reality, Surreality & Cereality) on the all-cereal cafe franchise Cereality, we stated that the concept seems to have been developed more as a PR story than a viable foodservice operation.
Eventually, even the most masterful spin succumbs to reality.  Despite Cereality’s COO’s contention to the Chicago Sun-Times that they’ve never encountered price resistance selling mass-produced cereal at 4 bucks per bowl, people must not have been lining up at their two recently closed Chicago locations. The official story that they shifted focus and no longer needed their expensively built-out Evanston training store rings a bit hollow (they didn’t sign a lease?).  They cancelled plans to open at O’Hare Airport.  In …read more

(FranchisePick.Com)
Can you tell the difference between REALITY, SURREALITY and CEREALITY?
Cereality: Cereality is what you see in this screenshot from the Cereality Cereal Cafe franchise website: a fun and wildly successful restaurant concept that is, as USA Today stated, so absurdly simple it can’t fail. The homepage photo above showcases the concept: the happy, laughing people of Evanston, IL, lined to the door, eager to pay a pajama-clad “Cerealogist” $4 for a bowl of cereal while cartoons play on the flat screen overhead.
Reality:  Reality is what I found earlier this week when I visited the Evanston, Il Cereality: …read more

 (FranchisePick.Com) 
March 28, 2006 the Northwestern University newspaper had exciting news:  The much heralded all-cereal cafe Cereality was expected to open by summer, 2006.  They interviewed Cereality co-founder David Roth about the opening of their second Chicago-area cereal cafe:
“We love Evanston because it has such a different type of cross section of people… It offers us that sort of urban pulse, but also a suburban marketplace as well…. We have an extraordinary amount of demand…. We’re constantly inventing new ways to get cereal to people.”

The suburban Chicago cafe would play a pivotal role in the chain’s expansion:
The Evanston store will …read more