A question that I’ve been asked recently relates to the length of time a puzzle/game campaign for your brand should last. Should it be short and sweet or longer, potentially increasing frequency of exposure to the message. Of course, the answer is ‘it depends’. What are your trying to do? As important, maybe more so, what resources do you have at your disposal.
I’m looking at a proposal that suggests a game lasting 6-7 weeks, with one clue released per week. Some successful games this year have been very different, with timelengths …read more

Over at Unfiction Unforums, there’s a debate taking place about the different terms that can be used when referring to games, puzzles, realities and the like. Konamouse defines the different types.
Alternate Reality = fictional world, no matter what the medium – book, video, tv or film, or on the internet. Characters within this world believe their world is real (see “This is not a game”, i.e. TINAG) and any interaction by players with these characters supports that supposition.
So this is everything creative, all literature, media, is all an alternative reality that has various degrees of differentiation from the …read more