Ex-Con Creates Charity Franchise? Or a Con?

The press release says ex-con Tristan Dunn has created the first charity franchise.
Or it may be an un-franchise.
Actually, it may just be a press release that says he created the first charity franchise.
Or it may be a con job.
This press release appeared on PR.com:

Ex Con Creates Charity Franchise
Tristan Dunn, a Wisconsin man who spent 7 years in prison, has created the first charity franchise, a fund raising company that benefits schools, churches, and other non profits.
Milwaukee, WI, March 13, 2009 –(PR.com)– Fundraising System Benefits Schools and Non Profits.
Tristan Dunn, a Wisconsin man who spent 7 years in prison, has …read more