I love Will It Blend. I think it’s one of the most creative viral videos ever. Josh Bernoff recently asked Jeremiah Owyang for some of his random swag from companies for a demonstration. Based on Jeremiah’s comment that he didn’t know his Flip would be turned to dust, I suspect that Josh didn’t mention that he could be using this swag as a demonstration of one of the key points in Groundswell.

Do what Josh and Charlene say. Pick a clear objective first not just choosing technologies because they seem cool, otherwise your next social media program is going to …read more

I’ve got some big plans for BuzzNetworker in the upcoming weeks, and I want to know if there’s anything you’d like to see.
I just received a copy of Rohit Bhargava’s latest book, “Personality not included. Why Companies Lose Their Authenticity- and How Great Brands Get It Back” that I’ve already started on. Rohit and I will be talking as soon as I get the book finished.
I’ve got an interview set up with Tony Hsieh, the CEO of Zappos to talk about how Zappos is using social media and PR. Thanks to Tara Hunt for that connection!
Speaking of Tara, I’ll …read more