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Saturday, December 5th, 2009

De-Branded Holiday Inn Franchisee Sues Whiny Little Tattletales. Allegedly.

December 2, 2008 by Sean Kelly  
Filed under Business

De-Branded Holiday Inn Franchisee Sues Whiny Little Tattletales.  Allegedly.

Franchise Pick Diss-claimer:  The author wishes to make it clear that neither this post, previous posts nor future posts should be construed as criticism or negative commentary upon former Holiday Inn franchisee Kronos Hotels, LLC., its owner Charles Morais, or their law firm.
In fact, we believe that Kronos Hotels and Mr. Morais are an inspirational testament to perseverance in the face of adversity. 
Despite the fact that Kronos Hotels (allegedly) could not afford to pay its employees, (allegedly) could not afford to keep its lights on, (allegedly) could not afford to refrigerate the food it served to the public, (allegedly) …read more

HOLIDAY INN: Franchisors Must Protect Their Brands

October 8, 2008 by Sean Kelly  
Filed under Business

HOLIDAY INN:  Franchisors Must Protect Their Brands

Related:  HOLIDAY INN: Defranchising a PA Dutch Country Icon
WORDLESS WEDNESDAY: Save the Amish (Sign)!
The franchisor’s greatest responsibility is to protect the integrity of its brand.
In the end, everyone involved is invested in the power of the brand:  franchisees, shareholders, landlords and employees.
Unfortunately, the most devastating attacks on even the most powerful brands often come from within.  Lax employees and undercapitalized or negligent franchise owners can quickly undermine an image built over decades of hard work and billions in advertising and promotion.
Case in point:  The announcement by IHG, franchisor of Holiday Inn, to “disenfranchise” the Lancaster County, PA, Holiday Inn Visitor’s …read more


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