Kids Prefer McDonald’s Over Generically-Wrapped Food
August 7, 2007 by Susan Gunelius
Filed under Marketing
Surprise. Preschoolers prefer food wrapped in McDonald’s (NYSE: MCD) wrappers over the exact same food packaged in generic wrappers. As the mother of 3-year old triplets, I have to say that this study was a waste of time and money. Is anyone surprised by these results?
