EA Swears Off “Licensed Trash”

In today’s edition of “Yeah, We’ll Just See About That,” gaming behemoth EA has decided to wean itself off the licensed crap it’s been known for coughing up. From here on out, it’s all about original titles and hard work says EA CEO John Riccitiello.
Nope, no more quick cash-ins. No more cranking out movie titles that sell on name only…sell so easily…oh, the delicious profits…so quick, so clean…we’re…we’re just going to stash this Beverly Hills Chihuahua license under the matress. Just…just in case of emergencies.