Links of the week: Personal branding, role of branding and those Mad Men

We’ve searched the internet so you don’t have to:
Steve Woodruf on personal branding – Insights on how to look at developing your own personal brand and the importance of being genuine
Bob MacDonald (via Canadian Marketing Association) on store experiences – Why the in-store experience is important, especially for the Christmas season. ‘…the last four feet, that distance between a consumer and sales person, is a key opportunity to increase sales.’
‘Brains on Fire’ on  that human tendency to name stuff – Creating brand names is pretty much inherent, and there have been some interesting origins
Faris Yakob on treating your brand fans …read more