Chad Johnson, Ocho Cinco, 85 – Branding Disaster or Brilliant – You Decide

In a story that’s not 100% unique in the world of celebrities (think Puff Daddy, Puffy, P Diddy, Diddy, and so on and so on), NFL player Chad Johnson of the Cincinnati Bengals legally changed his last name to Ocho Cinco (that’s eight five in English, which stands for his jersey number, 85).
Sure it’s a publicity stunt that celebrities love to use to draw attention to themselves and create a unique brand for themselves that can be dubbed as narcisistic, but it’s also a great way to drive word-of-mouth marketing. The result for Ocho Cinco has been tons of press, …read more