Diddy and Ciroc Vodka

I started reading this article from AdAge about Diddy coming on board with Diageo to manage the marketing of Ciroc vodka with a fair bit of bemusement. But thinking about it, with Diddy talking about bottom lines and his success with his other brands makes me think he may be good for it. He also seems to be comfortable with the changing ways of advertising and marketing
Diddy: I have my own formula and learned how to engage people and inform them. People say content is king, but only when it’s content people are interested in. I can’t make …read more