Cluetrain ‘New’ Manifesto

The book that had the biggest impact on how I – and indeed how many marketers – appoached social media is The Cluetrain Manifesto which is celebrating being 10 years old this month. Cluetrain was built around 95 theses and as part of the celebration a wiki has been established to update the latest thinking on the general idea that ‘markets are conversations’.
From the Cluetrain wiki there are some interesting social media takes from leading networkers and marketers on ideas from the book such as

The Internet is enabling conversations among human beings that were simply not possible in the era …read more