Recently Sprint and Survivor announced that they were going to co-brand the upcoming Survivor series. When two businesses decide to work together to brand an event, then they are participating in co-branding. Below is the cast of the current Survivor series.

As Sprint and Survivor co-brand to publicize this event, one has to wonder how this will affect both of their branding strategies. The purpose of co-branding is to help build the brand awareness for all those involved. Which means that the consumers of one brand is introduced to the consumers of the other brand.
If you decide to develop a co-branding …read more

Co-branding is a broad topic covering a wide variety of marketing strategies that can help to boost a business’s sales and profits.  Today, I was searching the internet about a completely different topic when I came across a post on Avalanche Internet Marketing’s blog from April that spoke very succinctly about promoting your website through co-branding on physical products. 
In the post, Matt Larsen describes an effective co-branding campaign wherein a company that provides reviews of developmental toys advertised their website inside a Diaper Genie.  Not only is his story personal and funny, but his take on co-branding on physical products to …read more