What are colleges teaching our youth?

Yesterday I shared with my interns a few press kits that I picked up at a holiday PR trade show.
But I was shocked at their responses.  “We learned how to write a press kit,” said one. “But I still don’t know what one is for.”
“Yeah,” said the other. “She never told us that!”
This shouldn’t have surprised me. I often have to re-teach PR and writing to students when they intern with me. But still, why teach them what to do if you don’t teach them why you need to do it?
(For the record: A press kit, often referred to as …read more