The tenth and final part of the Brandcurve Color Theory Primer provides a list of online resources where you can learn more about color.

Color Marketing Group: the premier international association for color design professionals. CMG’s mission is to forecast color information and trends for professionals who design and market color.
International Association of Color Consultants North America (IACCNA): an organization of color professionals specially trained in the functional application of color and the human response.  The IACCNA also offers courses in color.
Inter-Society Color Council (ISCC): the principle professional group in the United States dedicated to the field of color and encompassing the …read more

The ninth part of the Brandcurve Color Theory Primer discusses the ways that research shows how color can directly influence profits.  Consider these findings published by the Color Marketing Group in their The Profit of Color report:

Color increases brand recognition by up to 80%
Color improves readership as much as 40%
Color accelerates learning from 55% to 78%
Color increases comprehension by 73%
Color ads are read up to 42% more than similar ads in black and white
Color can be up to 85% of the reason people decide to buy

If you’ve been wondering whether there really is anything to color branding and color marketing, …read more

The seventh part of the Brandcurve Color Theory Primer is a re-cap of a subject I’ve written about on Brandcurve before – the meanings behind colors.  As you develop the color palette for your brand, logo and marketing materials, it’s important to understand the psychology behind the colors you choose to ensure they deliver the appropriate brand message.
The following Brandcurve posts describe the psychology of color and basic color meanings:
Color Branding: The Meanings Behind Colors
Color Meanings Around the World
Check back within the next day or so for Part 8 of the Brandcurve Color Primer or subscribe to the Brandcurve feed, so you …read more

Colors are an integral part of a brand strategy.  The color palette chosen to represent your brand can subconsciously communicate a variety of messages, and it’s been proven through market research that color directly impacts consumers. 
With that in mind, I’ve been looking for a good source to provide some insight into the psychology of color internationally.  For example, a color could convey happiness in the United States but mourning in another country.  If yours is an international brand, its essential that you consider color meanings throughout the world before you choose the color palette to be used in your logo, …read more