The tenth and final part of the Brandcurve Color Theory Primer provides a list of online resources where you can learn more about color. Color Marketing Group: the premier international association for color design professionals. CMG’s mission is to forecast … More
The ninth part of the Brandcurve Color Theory Primer discusses the ways that research shows how color can directly influence profits. Consider these findings published by the Color Marketing Group in their The Profit of Color report: Color increases brand … More
The seventh part of the Brandcurve Color Theory Primer is a re-cap of a subject I’ve written about on Brandcurve before – the meanings behind colors. As you develop the color palette for your brand, logo and marketing materials, it’s … More
Colors are an integral part of a brand strategy. The color palette chosen to represent your brand can subconsciously communicate a variety of messages, and it’s been proven through market research that color directly impacts consumers. With that in mind, … More
