The seventh part of the Brandcurve Color Theory Primer is a re-cap of a subject I’ve written about on Brandcurve before – the meanings behind colors.  As you develop the color palette for your brand, logo and marketing materials, it’s important to understand the psychology behind the colors you choose to ensure they deliver the appropriate brand message.
The following Brandcurve posts describe the psychology of color and basic color meanings:
Color Branding: The Meanings Behind Colors
Color Meanings Around the World
Check back within the next day or so for Part 8 of the Brandcurve Color Primer or subscribe to the Brandcurve feed, so you …read more

Each year, DuPont releases a report showing the most popular car colors (based on actual manufacturing numbers) throughout the world.  In 2006, Silver remained at the top of the list for the sixth year in a row (it replaced green in 2000 to start its reign).  It’s interesting to look at DuPont’s 2006 color popularity report to see how the color preferences of consumers differs (or doesn’t) based on vehicle models as well as throughout the world.
Here are the results from DuPont’s 2006 Global Color Popularity Report for North America:

As a follow-up to my post last week, 7 Ways Research Shows Color Affects Your Brand, I thought it would be appropriate to share some of the psychology of colors.  Since it’s been proven that color can affect your brand, it’s important that you take great care in color selection when you’re developing and promoting your brand.
I found a great post by John Williams on Entrepreneur.com that provides a succinct explanation of the meanings behind several basic colors.  Following are the color definitions from Entrepreneur: