The ninth part of the Brandcurve Color Theory Primer discusses the ways that research shows how color can directly influence profits.  Consider these findings published by the Color Marketing Group in their The Profit of Color report:

Color increases brand recognition by up to 80%
Color improves readership as much as 40%
Color accelerates learning from 55% to 78%
Color increases comprehension by 73%
Color ads are read up to 42% more than similar ads in black and white
Color can be up to 85% of the reason people decide to buy

If you’ve been wondering whether there really is anything to color branding and color marketing, …read more

The seventh part of the Brandcurve Color Theory Primer is a re-cap of a subject I’ve written about on Brandcurve before – the meanings behind colors.  As you develop the color palette for your brand, logo and marketing materials, it’s important to understand the psychology behind the colors you choose to ensure they deliver the appropriate brand message.
The following Brandcurve posts describe the psychology of color and basic color meanings:
Color Branding: The Meanings Behind Colors
Color Meanings Around the World
Check back within the next day or so for Part 8 of the Brandcurve Color Primer or subscribe to the Brandcurve feed, so you …read more