EveryJoe » Comcast http://www.everyjoe.com Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Fri, 27 Nov 2009 09:02:01 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Comcast Listening http://www.everyjoe.com/articles/comcast-listening/ http://www.everyjoe.com/articles/comcast-listening/#comments Fri, 11 Apr 2008 08:32:11 +0000 Rachel http://www.behindthebuzz.com/comcast-listening/ Post from: EveryJoe

Comcast Listening

]]> Mike Arrington had been having trouble with Comcast, his net provider and was not getting a good response via the call centre. He twittered his frustration, someone at the company picked it up and called him, getting the problem sorted. Apparently this is not the only time they’ve done this, with Consumerist finding more examples. Monitoring what is said about you is an essential part of today’s brand management – the Church of the Customer picks up on how salesforce.com are doing this, with their Yahoo Pipes construct that grabs mentions from many places. You have to know what is really felt about the brand, not just hide in your office hoping everyone just goes with what your marketing says.

So monitoring the web for mentions and reacting to them appropriately is marketing that I with many, many other new marketers think is essential. But. But, but but – you need to fix the call centre, the wait times, the front line as well and not just pick up people who have a voice on the web and know how to use. it, just in case they say bad things about you and pollute your search experience. I wonder what Comcast are doing about that?

Post from: EveryJoe

Comcast Listening

]]> http://www.everyjoe.com/articles/comcast-listening/feed/ 3 Comcast and Astroturfing http://www.everyjoe.com/articles/comcast-and-astroturfing/ http://www.everyjoe.com/articles/comcast-and-astroturfing/#comments Sat, 25 Aug 2007 15:13:32 +0000 Rachel http://www.behindthebuzz.com/comcast-and-astroturfing/ Post from: EveryJoe

Comcast and Astroturfing

]]> Comcast get caught out laying the astroturf in their fake consumer campaign, via The Consumerist

Comcast’s PR agency has been caught posing as fans on messageboards in an effort to spread their propaganda about the “Big Ten” channel….

Luckily for us (who would have been fooled by this earnest poster’s use of common internet colloquialisms such as “greedmongers” and “b-ball “) the post has been traced to Martin Waymire Advoacy Communications. Whoops. Fail.

It’s never worth it. You’ll almost always be found out. My advice internally is always to admit who you are and why you are there. Let the board or blog readers make their own minds up about your credibility.

Post from: EveryJoe

Comcast and Astroturfing

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