Use Your Common Sense

Very often on Brandcurve I talk about the importance of using common sense in marketing and branding initiatives, so I was thrilled to see a post on Branding Strategy Insider today that talked Of Executives and Common Sense.  Check it out when you have a chance.
For more posts about common sense on Brandcurve, you can read:
The Disney Brand & Wine: Not a Good Match
One Line Marketing Wisdom
Apple iPhone Sales Fail to Meet Expectations, Stock Drops