Marketing in a User-Generated World
While almost all brand marketers have determined that Social Media represents a huge opportunity, many are still uncertain as to exactly what it is or how to capitalize on its potential. Marketers must first understand the nuances of user-generated media, then define the objectives of their marketing strategy around it and finally address how it connects with the overall approach to brand development. This panel will discuss these issues along with the opportunities for advertisers to leverage user-generated content as well as their own to achieve relevancy, freshness, emersion and engagement.
Moderator: Abbey Klaassen, Digital Editor, Ad …read more

Building a Community – How and Why it Matters
Mark Relph talks with Will Pate, Jordan Banks and Lionel Menchaca.
Mark: community means a lot of things to different people; for many different reasons.
Q: with all those different definitions, what does it mean to you and your org:
lionel: similar interests, form a corp perspective we look at them in terms of customer base. we have a lot of different ones, customers and potential customers.
Will: people know me..that is community that I am in. For companies, there are customers and people who care if you exist in a year …read more