I was recently asked how a startup could compete with established brands in their area.  Good question.
But the answer isn’t that complicated. You don’t compete with them.
You’re not alone thinking it’s about competing in this marketing place. I used to think that way too.

But then I realized (after a few years), the more I tried to be a competitor with the established PR firms in my area, the less business I got. It was because I was so focused on my competitors, I forgot about the one thing that makes my company different: ME.
The only way to survive in business …read more

If you’re like most small-business owners, you’ve probably typed the name of a competitor into Google to see what shows up. Don’t feel bad, we’ve all done it: It’s only natural to be curious about what your competitor is up to these days.
Big corporations spend from tens of thousands to millions of dollars each year to monitor what is being reported or discussed about them and their competitors on the Internet and they call it ‘corporate intellegence’.
For the small business without a corporate intelligence budget, there are several ways to utilize free online tools that will alert you via e-mail, …read more