UN Launches ‘Hopenhagen’ Campaign

In December, 192 nations will attend the UN Climate Change Conference in Copenhagen. To raise awareness, the UN has partnered with a coalition of advertising agencies to create the “Hopenhagen” campaign. They hope to empower global citizens to engage in the conference and encourage government leaders to make the right environmental decisions.
The campaign focuses on the need to shift from just “coping” with global problems to “hoping” and ultimately acting to face challenges head-on. The concept of Hopenhagen came from the idea that the UN Climate Change Conference in Copenhagen is an opportunity to protect people and the planet and …read more