A new study published in the Perspectives on Psychological Science based on 600,000 survey responses reveals the personality traits of each state in the U.S. Primary categories of personality traits according to the Wall Street Journal include:

Extraversion
Agreeableness
Conscientiousness
Neuroticisim
Openness

It seems there is a pocket of states in the midwest that are highly extroverted and a pocket of states in the northeast that is highly neurotic. Not only do these results create a brand personality for each of these states (some good and some not so good), but it could also aid brands in broad demographic research.
The question is whether or not these …read more

I think our first attempt at brand free association was a hit (see the results here), so let’s try round 2.  Here’s how to play:
First, I’ll provide a list of randomly selected, well-known brands and add the first descriptive word that comes to my mind for each brand.  Then, I’d like you, my readers, to leave comments with the first descriptive word that comes to your mind for each of the brand names.  Don’t worry about your answers being creative, mind-blowing or unique.  By providing the first descriptive word you think of when you see a brand name, we’ll get …read more