“Execution is the Only Strategy That Consumers See”

The Hindu has an excellent article about innovation that overviews a new book by Ram Charan called “The Game Changer”. In it is a discussion of what makes a great innovative team. What stuck out for me was the role of the executor who makes sure milestones are met. The authors emphasize a great point about strategy and the customer:
“If you don’t execute, the consumer doesn’t care what the strategy was. Execution is the only strategy that consumers see.”
When you combine that statement with the miserable record that most companies have in executing strategies you begin to see why companies …read more