“Execution is the Only Strategy That Consumers See”

Bob Turek — Fri, 25 Apr 2008 12:33:00 +0000

The Hindu has an excellent article about innovation that overviews a new book by Ram Charan called “The Game Changer”. In it is a discussion of what makes a great innovative team. What stuck out for me was the role of the executor who makes sure milestones are met. The authors emphasize a great point about strategy and the customer:

“If you don’t execute, the consumer doesn’t care what the strategy was. Execution is the only strategy that consumers see.”

When you combine that statement with the miserable record that most companies have in executing strategies you begin to see why companies fail in this constantly changing business world.

How does your company do in the area of executing strategies? Do you have an innovation team? What are the key roles that are important on the innovation team?

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Post from: EveryJoe

“Execution is the Only Strategy That Consumers See”

EveryJoe » consumer needs

“Execution is the Only Strategy That Consumers See”