Google Content Network Tips

Feng, a member of the Inside Adwords crew, posted these on the 24th of January. I think they’re most worthy of passing on… thanks Feng.
Google Content Network Tips: Optimizing for a content network audience

Create separate search and content campaigns.
This will allow you to:

Optimize your ad groups and ad text specifically for content pages.
Target different audiences. If you sell flowers, you may want to create a content ad group to show your ads to couples by targeting pages relevant to them.
Use general keywords to strengthen the theme of your ad group, without affecting your search performance.

Think about the type of user …read more