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September 26, 2007 by Susan Gunelius Filed under Marketing
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Budweiser has been the official beer of Nascar since 1999, but starting with the 2008 racing season, that title will shift to Coors Light. In a deal estimated at $25 million, Molson Coors (NYSE: TAP) became the newest beer sponsor of Nascar.
Tags: Brand Sponsorship, Coors-Lite, Nascar-sponsor