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Saturday, November 21st, 2009

If Blogging Needs Courage, What Does That Say About Corporate Blogging Strategy?

July 26, 2007 by Des Walsh  
Filed under Social Media

If Blogging Needs Courage, What Does That Say About Corporate Blogging Strategy?

Brian Clark at Copyblogger has written a great post.
If you are a regular reader of Copyblogger, you will probably think “so what else is new?”
This guy keeps coming up with such amazing content, I never cease to wonder how he does it. Sheer talent plus hard work, no doubt.
Back to the post, which is about courage.
In Are You a Courageous Blogger? he throws down the gauntlet.
For Brian, if you seriously want to be a thought leader – the goal of many a blogger – you need courage.
You need the courage to alienate the wrong people in order to resonate with …read more

Who Says Grammar and Spelling Are Not Important in Blogs?

May 30, 2007 by Des Walsh  
Filed under Social Media

Who Says Grammar and Spelling Are Not Important in Blogs?

There are times when spelling errors can be good for business.
For instance, my mother once told me a story about her father, Thomas Murphy, who was the local school teacher in the small country town of Tumbarumba. 
It seems my grandfather was in town one day and happened to see, passing by Mr Henneckie’s general store, a hand-written sign, “Pertaters, 2d a pound”. Stepping into the store he spoke to Mr Henneckie and said “Mr Henneckie, I don’t want to embarrass you, but I thought I should tell you that the sign outside has an incorrect spelling.” “Thank you Mr Murphy,” said the storekeeper. “I am aware of that. But you’d be surprised …read more

Get Clues From a Master on Writing For Blogs

February 21, 2007 by Des Walsh  
Filed under Social Media

Get Clues From a Master on Writing For Blogs

Brian Clark, author of Copyblogger.com, which like this blog is part of the b5media network, describes himself as a recovering attorney. Which figures – he has a lawyer’s love of language.
He also writes directly and to the point. 
For example, in the intriguingly titled post Let Cicero Build You a Sticky Blog, where he comments on the necessity of making a connection with people if we really want our relationship marketing through blogging to work, he writes:
The real question is, do you really want to connect with these people? Week after week, month after month, will you maintain the desire to genuinely serve and speak …read more


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